Emerge! by Elza S. Maalouf

Author:Elza S. Maalouf [Maalouf, Elza S.]
Language: eng
Format: epub
ISBN: 9781590793022
Publisher: SelectBooks, Inc.
Published: 2014-01-15T00:00:00+00:00

THE HEARTS AND MINDS STRATEGY

Beck has designed a four-point strategy on how to drive the hearts and minds of people away from the corrosive effects of the “us vs. them” dynamic. Appropriately, he calls it the “Hearts and Minds Strategy.” I have heard him express utter frustration with the status quo. He suggests that this simple model, the value system Assimilation Contrast Effect, is what the United Nations and our State Department should be focusing on—not negotiations with the loudest voices, which have repeatedly resulted in failure. The four “Hearts and Minds” steps for value-spectrum facilitation of Beck’s Assimilation–Contrast Model are the following:

1. Create a wedge between the radicals (Flamethrowers, Zealots, and the closed-system Ideologues), and the more Moderate positions on each side of the value spectrum simultaneously.

2. Enhance the capacities of the Pragmatists and the Conciliators so they are able to solve the deep conflict and answer to the needs of the people.

3. Anticipate the radical chitchat among the Flamethrowers and Zealots and depress the polarizing dynamics.

4. Inoculate the masses and the decision makers against “Us vs. Them” rhetoric.83

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